Meet the team
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David Hershman
Owner and Optometrist
David graduated from City University of London, with a BSc (Hons) in Optometry and Visual Sciences before becoming a member of the British College of Optometrists. He joined the practice in 1989 and has since dedicated his career to providing expert eye care and building lasting relationships with patients.
With decades of experience in optometry, David combines extensive clinical knowledge with a genuinely personal approach to patient care. Having built trusted relationships with generations of patients, many continue to return to see him, travelling from across the UK and even overseas. He takes the time to understand each patient's individual needs, thoroughly assess their eye health and provide thoughtful, considered advice.
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Harvinder Bharj
Practice Manager & Dispensing Optician
Harvinder joined the practice in 2023 as our Practice Manager and Dispensing Optician, bringing with her nearly 30 years of experience in the optical industry. She is a member of the Association of British Dispensing Opticians (ABDO) and a General Optical Council (GOC) registered professional.
With a wealth of knowledge and a keen eye for detail, Harvinder takes pride in helping patients find the perfect frames and lenses to complement their individual style, prescription and everyday needs. Her friendly, thoughtful approach ensures every patient receives personalised advice and expert guidance when choosing their eyewear.
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Jazz Sethi
Glazer/ Laboratory Manager
With over 30 years of experience in the optical industry, Jazz joined the practice more than 20 years ago and brings an exceptional level of skill and craftsmanship to our laboratory.
Specialising in the precise glazing of delicate eyewear, particularly intricate Lindberg frames, Jazz takes great pride in his attention to detail and technical expertise. His experience ensures every pair of glasses is carefully assembled and finished to the highest standard, combining precision, quality and care.
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Louisa Pawsey
Receptionist
Louisa has worked in optics for 20 years and joined Store Street in 2025. She represents the practice with warmth and composure with clear communication and active listening.
She is currently in her second year at Birkbeck, studying for an MA in History.