Privacy & Cookie Policy

This Privacy & Cookie Policy explains how Store Street Opticians collects, uses, and protects your personal data. We are committed to safeguarding your privacy and ensuring compliance with UK GDPR and data protection laws.

1. Who We Are

Store Street Opticians ('we', 'our', 'us') is an independent optical practice located at:

34 Store Street
London
WC1E 7BS

Phone: 0207 636 8925
Email: info@storestreetopticians.com

We are the data controller responsible for your personal data.

2. What Data We Collect

We may collect and process the following types of data:
- Contact details (name, phone number, email, address)
- Appointment and clinical information (for patients)
- Payment and billing information
- Website usage data (via cookies and analytics tools)

3. How We Use Your Data

We use your personal data to:
- Book and manage appointments
- Provide eye care services and advice
- Process payments and invoices
- Send appointment reminders and updates (with your consent)
- Improve our website and services

4. Legal Basis for Processing

We process your personal data under the following lawful bases:
- Contract: to provide you with eye care services
- Legal obligation: to maintain healthcare records (NHS and regulatory requirements)
- Consent: for marketing communications (email/SMS)
- Legitimate interests: to improve services and basic communication

5. Sharing Your Data

We do not sell your personal data. We may share it with:
- NHS bodies or other healthcare professionals (with your consent or where required)
- Service providers (IT, website hosting, payment processors)
- Regulators and legal authorities where required by law

6. Cookies & Website Tracking

Our website uses cookies to:
- Ensure the site functions properly
- Remember your preferences
- Analyse visitor numbers and website performance (via tools such as Google Analytics)

You can disable cookies in your browser at any time. Non-essential cookies will only be used with your consent.

7. How Long We Keep Your Data

We keep your personal data for as long as necessary to fulfil the purposes for which it was collected, including:
- Patient records: a minimum of 10 years, in line with healthcare regulations
- Marketing contact data: until you opt out
- Website usage data: typically 26 months (Google Analytics default)

8. Your Rights

You have the right to:
- Access your personal data
- Request correction or deletion of your data
- Restrict or object to processing
- Withdraw consent (where consent has been given)
- Lodge a complaint with the Information Commissioner’s Office (ICO)

9. Contact Us

If you have any questions or concerns about this policy or how your data is handled, please contact us at:

Store Street Opticians
34 Store Street
London WC1E 7BS

Phone: 0207 636 8925
Email: info@storestreetopticians.com